Google Local Services Ads
Top of Google. Pay Per Lead.
The green checkmark box above everything else. Homeowners tap and call you directly. You pay for conversations — not clicks.
Google Guaranteed · Pay Per Lead · Live Phone Calls · Lead Disputes · Budget Pacing
The Badge Is Easy. Running It Right Isn't.
Most contractors get verified, set a budget, and walk away.
Then they wonder why the leads are junk.
LSA is like a fishing boat. Getting it in the water is step one. Knowing where to drop the net is the whole game.
Wrong job categories. Service areas too wide. Bad leads never disputed. Calls that ring out while you're on a roof.
Every one of those is money left on the table. We pick it up.
Google Local Services Ads
From Verification to Booked Job
Google Guarantee application, license verification, and background checks
Job categories and service areas set to the work you actually want
Weekly budget pacing tied to your pipeline
Lead dispute filing to get credited for bad leads
Profile, photos, and reviews tuned to win the ranking
Call recording review to tighten your intake script
Annual reverification so your badge never lapses
LSA leads are live phone calls. Miss the call, miss the job. We set up missed-call text-back so the conversation keeps going while you're on site.
Why It Works
Google Guaranteed
The badge homeowners trust before they ever read your website.
Pay per lead
No paying for curiosity clicks. You pay when someone reaches out.
Live conversations
Calls from people ready to talk about a project — today.
Reviews rank you
Responsiveness and reviews decide placement. We manage both.
How We Roll It Out
Eligibility check
We confirm your trade and market qualify. If they don't, we tell you straight.
Verification
We walk you through licenses, insurance, and background checks — fast.
Launch
Categories, areas, hours, and budget set to your capacity.
Manage weekly
Disputes, pacing, and call review. Every week, not every quarter.
The Numbers We Actually Report On
Clicks don't pay your crew. Signed jobs do.
Cost per lead
Net of disputed and credited leads.
Answer rate
How many calls actually got picked up.
Dispute credits
Money we got back for bad leads.
Lead-to-appointment rate
Calls that turned into site visits.
Review velocity
The ranking factor you control most.
Booked jobs
Revenue traced back to LSA.
Questions Contractors Ask Before They Start
Is my trade eligible for LSA?
Most home service trades are. Some categories and markets aren't. We check before you spend a dime.
How fast can I go live?
Usually two to four weeks, depending on how fast verification clears.
What counts as a bad lead?
Wrong service, outside your area, spam, or job seekers. Those get disputed.
Should I run LSA and Google Ads?
Yes. They sit in different spots on the same page. Owning both means owning the top of Google.
Book a Call
Let's Look at Your LSA Account
Thirty minutes. We pull up your market live and show you exactly where the money is leaking. No pitch deck.
Monday-Friday
8:00 AM - 6:00 PM
Sales & growth solutions
for builders, remodelers, and contractors.
See every lead.
Track every conversation.
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