LEAD GENERATION FOR CONTRACTORS

More Booked Jobs. Less Useless Leads

Google Ads, Local Services Ads, SEO & GEO, social posts. All of it in one tool, so you can see every lead and track every conversation. No more guessing where the work came from.

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THE CHANNELS

Four Ways Contractors Get Found

We don't sell all four to everybody. We start where your money buys the most jobs, and add the rest when it earns its spot.

Google Ads / Meta Ads

Be there the second they start looking

Built around your service areas (cities) and the jobs you actually want
Keywords tuned weekly — and junk searches blocked with negative keywords
Landing pages built to book jobs, not collect clicks
Call tracking, so you KNOW where the job came from
Money moved to what closes. Reduced from what doesn't work

Google Local Services Ads (LSA)

Google Guaranteed. Above everybody.

We handle setup — you provide license, insurance, and background checks
Configured so the junk leads never reach your phone
We dispute the bad charges. That's your money
Reviews kept coming, because LSA ranking lives on them
Budget tuned weekly against one number: cost per booked job

Local SEO, AI Recommendations

Get found in Google. And in ChatGPT.

Real Local SEO baked into every page we build. Not bolted on after the fact.
Google Business Profile dialed in, map pack tracked
A dedicated service location service page for every city and every service you sell
Written so AI search engines mention YOU, before your competitors
Monthly report on rankings, traffic and who's beating you

Social Media Posts

Proof you're busy. And still in business.

Your job-site photos, written up separately with hashtags for each platform
Branded graphics and a social calendar planned a month out
Scheduled weeks ahead. You are notified via email and can approve it from your truck
Specific content targeted for your ideal client profile.
Monthly numbers on reach, engagement and followers

WHY WE LOVE LOCAL SERVICE ADS (LSA)

Built for Contractors With 2–12 Week Sales Cycles

Roofs, kitchens, baths, fences, remodels. You live and die by where the work is and whether the phone rang this week. Three reasons LSAs fit that rhythm better than anything else we run.

Service Area Specific

Draw the service yourself

Target two whole counties. Now cut out the one city and the one ZIP you refuse to drive to. Google just stops showing you there. Done. Every lead that comes in is already inside the fence you drew — so you never pay for a "great lead" that's a 90 minute drive against traffic. Want the next county? That's a checkbox, not a new campaign.

Weekly Budget Control

Throttle up or down as needed

Think of it like a faucet. Crews wrapping up next week? Turn it up, so the estimates land right as your schedule opens up. Booked into next quarter? Turn it down and stop making homeowners wait two weeks for a callback. YOU control the lead flow, not Google. And you're not burning six months of budget to find out whether it works in your town.

It's a LIVE Phone Call

Recorded. Stored. Disputable.

This isn't a form fill. It's a LIVE customer on the phone, right now, wanting work done. And it's recorded — so you can go back, listen, and coach whoever is answering your phone. Solicitor? Wrong number? Out of your area? Hang up and you aren't charged or dispute it and get the money back. Most contractors never dispute these. We can help.

Lots of channels give you one of these. Almost nothing gives you all three: tight geography, a volume dial you control, and pay-per-lead billing you can appeal. Every $1 you put in should come back as $5–$15 of booked work. Read the full breakdown ›

THE MATH

Build the Budget, Based on Your Goals.

Most people pick a budget, then hope. We do it the other way around. Want 4 jobs a month and you close 20% of your quotes? Then you need 20 leads per job. That's not an opinion, it's basic math.

✓Start with the jobs you want to sell every month.

Jobs / month

✓Be honest about how many of your quotes you close.

%

Close rate

✓That's how many leads it takes per job.1 ÷ close rate

5.0

Leads / job

✓Now look at what one of those jobs is worth to you.

$

Avg job value

✓This is the only lead number that matters — what you pay per lead, not the total.

$

Cost / lead

✓Which makes this your real cost per booked job.cost / lead × leads per job

$500

Cost per booked job

✓Total leads you'll need this month.

20

Leads / month

✓Total cost to book that many jobs.

$2,000

Cost of leads

✓4 booked jobs @ $40,000 each.

$160,000

Total revenue

Net after lead cost $158,000

BEFORE YOU BUY MORE LEADS

"I Need More Leads" Is Usually Not the Whole Scenario

More leads is what you want. A sales process that stops leaking is usually what you need. And you can't see the leak, because you're too close to it.

Imagine 20 leads...

Same 20 leads every month. Same ad spend. The only thing that changes is what happens after the phone rings, if you improve your close rate.

20%

close rate

4 jobs

Where most contractors are sitting right now.

$160k

revenue @ $40k / job

30%

close rate

6 jobs

50% more revenue. Not one extra dollar of ad spend.

$240k

revenue @ $40k / job

40%

close rate

8 jobs

NOW you buy more leads. Now it's a machine.

$320k

revenue @ $40k / job

Fix the process first. Then add volume. Do it in the opposite order and you're paying good money for leads your own sales process leaks. Then you blame "lead quality".

THE THREE QUESTIONS

A Lead Is Not a Phone Number Ready to Sign a Contract

It's a homeowner at the very beginning of a several week long decision, subconsciously asking three questions. They'll never say them out loud. Answer all three anyway, and the lead turns into a customer.

Trust

Can I trust you?

Every homeowner has heard a contractor horror story. Some of them lived it. So before they sign anything, they're reading your reviews, asking the neighbor, and quietly timing how long it takes you to pick up the phone. You don't get to claim trust. You show it, or you don't.

Quality

Can you deliver quality?

Nobody can see your craftsmanship through a phone call. They need proof — finished photos, a job that looks like theirs, a review that mentions the details. Here's the hard part: if your best work isn't somewhere they can see it, it doesn't exist.

Budget

Will you stay on budget?

This is the real fear under every "let me think about it." Give them an itemized number, a straight answer on what could move it, and a track record of landing where you said you'd land. That's it. That's the whole trick.

Leads don't close themselves, skilled professionals do.

More about this process

ENGINEER THE SALES PROCESS

What Fixing the Leaks Actually Looks Like

None of this is complicated. It's just seven things, done every single time.

Answer LIVE call within 4 rings

SPEED WINS. Every time. The guy who picks up in five minutes is standing in her kitchen while you're still listening to the voicemail.

Ask qualifying questions and track all leads in one place

Ask a few qualifying questions to determine a good fit, then put it in one system. Sticky notes and a text thread are not a pipeline.

Confirm visit with client 24 hours & 1 hour before.

Remind them the day before, and again an hour out. Automatically. No-shows are going to happen — your job is to make them rare.

Be on time. Reiterate their pain points.

Show up when you said. Then say their problem back to them, in their words. That's what makes them feel heard.

Give 2 quotes, one for what they ask for, one for a cheaper variation.

Most homeowners want more than they can afford, and they're collecting 2-3 quotes anyway. If two of those quotes are yours, you're already winning.

Followup, automatically.

A quote is not a decision. They need time to chew on it. Let the system tap them on the shoulder so you don't have to remember.

Track every conversation.

You can't fix a leak you can't see. See every lead. Track every conversation. Simple as that.

Once your process actually converts, leads stop being an expense. They become an investment with a return you can predict. Read the full breakdown ›

AFTER THE LEAD

A Lead You Don't Answer Is Wasted Money

An LSA lead costs about $100. Let it ring out to voicemail and congratulations — you just paid $100 for a voicemail.

Every lead we generate lands in one place. Instant text back. Automatic follow up. A review request the second the job is done. So the money you spent actually turns into work.

25–40% of all contractors don't answer the first call. See the cheapest fix ›

Let's Fill Your Calendar

We'll look at your market, your competitors and your numbers, then tell you straight which channel makes sense for your business. But sitting still is a decision too. So — are you going to keep guessing, or find out?