Google Ads for Contractors
Stop Paying for Clicks. Start Paying for Jobs.
You pick the searches. You pick the zip codes. We cut the waste and tie every dollar back to a signed job.
Search Campaigns · Negative Keywords · Geo-Targeting · Landing Pages · Call Tracking
Google Will Happily Spend Your Money.
Turn on Google Ads with the defaults and it'll find someone to click.
DIYers. Job seekers. People three states away.
It's like hiring a crew and never giving them a plan. They'll stay busy. They won't build your house.
The fix isn't a bigger budget. It's a tighter one.
Fix the targeting first. THEN add volume.
What We Handle
Campaigns Built Around Project Intent
Keyword research built around project intent, not generic terms
Tightly themed search campaigns and ad groups
Negative keyword lists that block DIY, jobs, and parts searches
Geo-targeting inside your profitable service radius
Landing pages that match the ad the homeowner clicked
Honest Performance Max audits — in or out
Call and form tracking tied back to booked jobs
Google Ads is the engine. When you bundle local SEO with it, your cost per lead keeps falling while the ads keep the calendar full.
Why It Works
High intent only
"Kitchen remodel quote" — not "kitchen ideas." We buy the searches that turn into contracts.
Waste cut weekly
Search terms reviewed every week. Junk gets blocked before it bills.
Your map, your rules
Spend where your best jobs are. Nowhere else.
Tracked to revenue
Every call and form tied back to the keyword that produced it.
How We Roll It Out
Account audit
We show you where your current spend is leaking. Most accounts waste 20–40%.
Rebuild
Keywords, negatives, geography, and ads rebuilt around the jobs you want.
Track
Call tracking and conversion setup so we optimize for jobs, not clicks.
Optimize weekly
Bids, search terms, and landing pages tuned every week.
The Numbers We Actually Report On
Clicks don't pay your crew. Signed jobs do.
Cost per lead
By campaign, by service, by zip.
Wasted spend blocked
What the negatives saved you this month.
Lead quality rate
Leads that matched your ideal job.
Cost per appointment
What it costs to get in the house.
Return on ad spend
Signed revenue divided by spend.
Booked jobs
The only scoreboard that matters.
Questions Contractors Ask Before They Start
How much should I spend on Google Ads?
Enough to hit your lead target in your market. We build the budget backwards from your revenue goal and close rate.
How fast will I see leads?
Usually within the first two weeks of launch. Optimization sharpens quality over the first 60–90 days.
Do I own the ad account?
Yes. Always. Your account, your data, your history.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google. Our management fee is separate — see the pricing page.
Book a Call
Let's Look at Your Ad Account
Thirty minutes. We pull up your market live and show you exactly where the money is leaking. No pitch deck.
Monday-Friday
8:00 AM - 6:00 PM
Sales & growth solutions
for builders, remodelers, and contractors.
See every lead.
Track every conversation.
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