"We Get All Our Work From Referrals" Isn't the Flex You Think It Is
Referrals are revenue you can't turn up, turn down, or forecast. Here's how contractors add a second lead channel they actually control.
Marketing Tips
UNITED FOUNDRY MARKETING BLOG
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Feast or Famine Is a Choice: Why Your Busiest Month Creates Your Slowest One
Steak one month, PB&J the next. The contractor feast-or-famine cycle is not the business — it is what happens when you only sell when you are not busy.
Marketing Tips
LSA Geo-Targeting Cleanup: Find the Zip Codes Eating 30% of Your Budget and Sending 5% of Your Jobs
Your LSA budget flows to wherever the search volume is — not to where you book work. A 30-minute cleanup: pull 90 days of leads by zip, build one table, find the zips costing 4x your normal cost per booked job, and cut them.
Marketing Tips
Why Your Competitor Sits Above You in the LSA Box: The 5 Signals Google Actually Ranks Local Services Ads On
Google does not sell the top of the LSA box to the highest bidder. Here are the 5 signals that decide the order, and what to fix this week.
Marketing Tips
TQB Part 3 — Budget: How to Prove You'll Stay on Budget Before a Homeowner Signs
Homeowners aren't scared of your price — they're scared of the second price. The 6 things that make a proposal feel budget-safe, and the weekly update that kills the fear.
Marketing Tips
TQB Part 2 — Quality: How to Prove Your Workmanship (and What a Labor Warranty Should Actually Say)
Homeowners can't judge your craftsmanship — they judge your proof. The 4 quality proofs, and the 5 things a real labor warranty must say.
Marketing Tips
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