Blog

Podcast Episode 005 - Why Your Google Business Profile Is Your Best Salesperson

Your Google Business Profile is selling for you right now, or against you. What top-scoring contractor profiles get right on categories, reviews and photos.

Builder vs. Remodeler Budgets: Why a $2M Custom Build and a $15K Bathroom Job Shouldn't Share One LSA Category

Multi-County LSA Profiles: Should a Contractor Servicing Two Service Areas Split Budgets or Combine Them?

One shared LSA budget can quietly starve your smaller service county of leads. Here's the test that actually tells you whether to split into two profiles or just clean up geo-targeting.

Job-Size Filtering in LSA Categories: How to Stop Paying for $200 Service Calls When You Want $20K Remodels

LSA can't filter by job size on its own. See how contractors prune categories, zip codes, and phone screening to stop funding $200 calls.

Podcast Episode 004 - Why homeowners pick one contractor over another. Our TQB framework

Why homeowners pick one contractor over another. Our TQB framework — trust, quality, budget — and how to win the first impression before your phone rings.

The LSA Schedule Setting Most Contractors Never Touch: Why Your Leads Dry Up Every Weekend

If your LSA ad schedule is still set to 9-to-5 weekdays, you're closed to nearly a third of the week's leads without knowing it. Here's how to fix it.