UNITED FOUNDRY MARKETING BLOG

Contractor Lead Generation Tips

Stop Paying for Leads That Ghost You: Why LSA Sends a Live Call to Your Phone

Shared leads get sold to four contractors and never call back. LSA sends an exclusive live call to your phone, recorded and saved in your account.

Marketing Tips

GBP Posts vs Blog Posts: Where a Contractor's One Weekly Marketing Hour Goes Furthest

You get one hour a week for marketing. Here is how to split it between Google Business Profile posts and blog content — and which one pays off first.

Marketing Tips

Why "Near Me" Searches Skip Your Business: Proximity, Categories, and Reviews Explained

Google ranks local results on relevance, distance, and prominence. Here is what each one means for a contractor, which ones you can fix for free today, and the 20-minute check that tells you which is costing you.

Marketing Tips

Your LSA Call Recordings Are a Free Sales Training Program

Google records every Local Services Ads call you pay for. Here is the 30-minute Friday habit that turns those recordings into better close rates.

Marketing Tips

5% vs 30% Close Rate: Why One Builder Needs 6X the Leads to Sell the Same Jobs

A 5% close rate needs 240 leads to sign 12 jobs. A 30% close rate needs 40. Same jobs, 6X the leads, $20,000 more in ad spend — and the five fixes that close the gap.

Marketing Tips