Conversions are up, cost per conversion looks fine, and your calendar hasn't changed. For home service contractors, Performance Max is usually the reason — here is exactly where the spend goes and what to run instead.
Most contractor Google Business Profiles have 11 photos and four of them are from 2021. Here's the 6-shot list per job, the monthly upload target, and how to attach it to work your crew already does.
Your Local Services Ads budget should move with your calendar, not your mood. The one number that tells you when to raise weekly spend, when to pull it back, and a 10-minute Monday routine for contractors.
Cheap leads are not cheap. The math on cost per booked job, why paying more per lead often wins, and the one spreadsheet that proves it.
The 48 hours after a job wraps is when homeowners actually say yes to referrals. Here is the message, the sequence, and how to automate it so it fires on every job.
Most contractor Google Ads accounts have under 15 negative keywords and waste 20-40% of spend. The seven buckets to block, the math to run, and the 3-layer list.
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