UNITED FOUNDRY MARKETING BLOG

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Database Reactivation: The Text Campaign That Turns Last Year's Quoted Jobs Into This Month's Bookings

A simple 3-text sequence that reactivates last year's quoted-but-never-booked estimates into booked jobs, with zero new ad spend required.

GBP Services List vs. Website Service Pages: Why Mismatched Naming Confuses Google's Local Ranking Algorithm

If your Google Business Profile services list doesn't match your website's service page names, Google's local ranking algorithm notices the gap.

Podcast Episode 006 - Fix the Feast-or-Famine Cycle with Google Local Service Ads

Google Local Service Ads give contractors control of service area, weekly budget and live calls. How to use LSAs to end the feast-or-famine job cycle.

Yard Signs Still Work: How a $15 Sign at a Completed Job Feeds Your LSA and GBP Reviews Pipeline

A $15 yard sign still drives branded search, reviews, and GBP photos. See how to pair it with your LSA and referral pipeline for near-free leads.

Remarketing Ads for Contractors: How to Stay in Front of the Homeowner Who Got a Quote and Went Quiet

Most quoted jobs don't say no — they go quiet. Here's the math on using remarketing ads to stay in front of homeowners who visited your quote page but haven't booked, and how it costs a fraction of chasing a brand-new lead.

The 3-Call Rule: How Many Follow-Ups Before a Quoted Estimate Is Actually Dead

Most contractors give up on a quoted estimate after one unanswered call. The 3-Call Rule shows how many follow-up touches it actually takes to save a booked job — and how automation makes it happen without anyone having to remember.