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The LSA Video Verification Requirement: What Google Now Asks Home Service Businesses to Film Before They'll Approve Your Badge

The LSA Video Verification Requirement: What Google Now Asks Home Service Businesses to Film Before They'll Approve Your Badge

Google's new LSA video verification step can pause your Google Guarantee badge and your leads. Here's what to film, and the mistakes that get you rejected.

Contractor Lead Generation: Fixing the Feast-or-Famine Cycle for Good

Contractor Lead Generation: Fixing the Feast-or-Famine Cycle for Good

Stop pausing marketing when you're busy. In United Foundry Talks Ep. 1, we explain the 60-day lag behind feast-or-famine cycles for builders and contractors.

Website Load Speed and Lead Conversion: The 3-Second Rule for Remodelers

Website Load Speed and Lead Conversion: The 3-Second Rule for Remodelers

A 3-second delay can cost remodelers half their leads. The math on site speed, what slows contractor sites down, and how to fix it fast.

LSA Weekly Insights Report: The 3 Numbers Google Sends Contractors That Most Never Open

LSA Weekly Insights Report: The 3 Numbers Google Sends Contractors That Most Never Open

Google emails an LSA performance report weekly. Here's what the 3 numbers actually mean, and the one most contractors never check.

GBP Messaging Auto-Replies: The Instant Response Homeowners Expect From Your Google Profile

GBP Messaging Auto-Replies: The Instant Response Homeowners Expect From Your Google Profile

Set up Google Business Profile messaging auto-replies so homeowners who message you at night get an instant response.

Booked but Not Paid: The Deposit Workflow That Stops Home Service No-Shows Before They Cost You a Job Slot

Booked but Not Paid: The Deposit Workflow That Stops Home Service No-Shows Before They Cost You a Job Slot

A small deposit at booking, tied to two automated reminders, cuts the 20-30% no-show rate that's quietly costing contractors booked estimate slots.

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