UNITED FOUNDRY MARKETING BLOG

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Leads Aren't the Win: The Two Conversions That Turn a Raw Lead Into a Booked Job

A lead is just a phone number. Here's how to convert raw leads into booked appointments, and appointments into signed jobs.

Marketing Tips

The Negative Keyword List Every Home-Service Google Ads Account Is Missing

Without a negative keyword list, you're paying for clicks from job-seekers, DIYers, and price-shoppers who were never going to call. Here's the list every contractor account needs and what skipping it actually costs monthly.

Marketing Tips

Above the Fold: The 5 Things a Contractor Homepage Needs to Turn a Click Into a Booked Estimate

The 5 things a contractor homepage needs above the fold to turn clicks into booked estimates: headline, click-to-call, CTA, proof, and page speed.

Contractor Websites

LSA Geo-Targeting Cleanup: Finding the Zip Codes Eating 30% of Your Budget and Sending 5% of Your Jobs

Your LSA account has a zip-code report you're probably not reading. Here's how to find the areas draining your budget and redirect that spend to zip codes that actually close.

Marketing Tips

The 9-Month Builder Nurture: Staying in Front of a Custom Home Client From First Call to Groundbreaking

How custom home builders keep leads warm across a 6-9 month sales cycle with an automated nurture sequence from first call to spring groundbreaking.

Custom Home Builders

Database Reactivation: The Text Campaign That Turns Old Estimates Into Booked Jobs

Your CRM is full of estimates that never closed. A simple 3-touch text sequence can reopen 5-10% of them at almost zero cost — here's the exact campaign and the math behind it.

Marketing Tips