Home Builder Marketing That Delivers Qualified Projects

One simple tool to manage leads, book more jobs, and keep customers coming back.

With United Foundry’s Customer Relationship Manager software (CRM), you’ll have everything you need to grow your business in one place. Capture new leads automatically, follow up with texts and emails, book jobs straight into your calendar, and request 5-star reviews after every project. No more juggling multiple apps — this all-in-one platform helps you stay organized, save time, and turn more calls into paying customers.

Lead Generation & Conversion

Custom Builder Website + Landing Pages

“Request a Bid for Your New Build” or “Schedule a Free Project Consultation.”
Funnels that pre-qualify leads (budget, timeline, project type) before they hit your inbox.

Proposal / Quote Request Forms

Capture detailed info on projects: square footage, type of build (custom home, addition, remodel).
Automatically assign leads to the right sales rep or estimator.

Project Scheduling & Coordination

Integrated Calendar & Job Pipeline

Manage discovery calls, walkthroughs, bid deadlines, and project start dates.
Sync calendars across teams to keep subs, clients, and builders aligned.

Automated Reminders

Send confirmations for client meetings and inspection appointments.

Client & Subcontractor Communication

2-Way Text & Email

Builders can send quick updates: “Framing starts Monday” or “City inspection scheduled.”
Clients reply directly without digging for emails.

Missed-Call Text-Back

If a prospect calls while you’re on a site visit, they get an instant text:
“Thanks for calling [Builder Co]. Want to schedule a free consultation?”

Group Communication

Keep subs, architects, and clients looped into the same conversation thread if needed.

Reputation & Reviews

Automated Review Requests

After completing a project, clients get a text/email asking for a review on Google.
Builds long-term reputation and fuels referrals.

Review Monitoring

One dashboard for tracking all online reviews and responding quickly.

Customer Relationship Manager (CRM) & Pipeline Management

Project Pipeline Tracking

Visual pipeline: Lead → Walkthrough → Estimate Sent → Bid Won → Project in Progress → Completed.
Eliminates follow-up gaps during longer sales cycles.

Contact Database

Store past clients for repeat projects, referrals, or warranty follow-ups.

Marketing Automation

Targeted Campaigns

Seasonal campaigns: “Book your spring renovation project now” or “Limited openings for custom builds in 2025.”
Automated follow-ups for leads who didn’t accept an initial bid.

Ad Tracking

Connect Google & Facebook Ads to see which campaigns bring in qualified project inquiries.

Marketing Automation

Craig Evans

Douglas Brooke Homes (Top 10 Fastest Growing Builder in the Country)

Alot of what you do and how you grow in life, alot of that depends on the team you got with you. United Foundry has been a big player for us. To really come alongside us and help us deliver materials on time and quality productions. Really excited, you should check them out. Give Rob, Carly, Andrew, all the guys at the team a shot. Let them do their magic for you.