Roofing Sales + Marketing Platform in One Tool

One simple tool to manage your leads, book more jobs, and keep customers coming back.

With United Foundry’s Customer Relationship Manager software (CRM), you’ll have everything you need to grow your business in one place. Capture new leads automatically, follow up with texts and emails, book jobs straight into your calendar, and request 5-star reviews after every project. No more juggling multiple apps — this all-in-one platform helps you stay organized, save time, and turn more calls into paying customers

Lead Generation & Sales

Roofing-Specific Landing Pages

  • Custom pages like “Free Roof Inspection” or “Hail Damage Insurance Claim Help”.

  • Conversion-focused forms and “Call Now” buttons.

Instant Quote Request Forms

  • Visitors can quickly request an estimate by entering roof size, type, or damage description.

Appointment Scheduling

Integrated Calendar for Roof Inspections

  • Customers book roof inspections or consultations online.

  • Automatic reminders via text/email reduce cancellations and no-shows.

  • Syncs with Google Calendar so roofers don’t double-book.

  • Automated reminders (text/email) reduce no-shows.

Communication & Follow-Up

Missed-Call Text-Back

  • If the roofer misses a call, the system texts back immediately: “Thanks for calling [Roofing Company]. Want to schedule a free inspection?”

2-Way Text Messaging

  • Roofers text with homeowners about scheduling, insurance paperwork, or repair updates.

  • Mobile app ensures the crew can reply even while on-site.

Automated Nuture Sequences

  • Drip sequences for homeowners who got quotes but haven’t booked yet.

  • Example: “Storm season is coming — let’s get your roof checked before it’s too late.”

Reputation & Reviews

Automated Review Requests

  • After every completed roof job, the system texts:

    “How did we do? Leave us a quick Google review!”

  • More 5-star reviews = stronger trust and higher ranking in local searches.

Centralized Dashboard

  • Monitor Google and Facebook reviews in one place, and respond quickly.

Customer Relationship Manager (CRM) & Job Tracking

Sales Pipeline for Roofing Jobs

  • Track every customer from lead → inspection → estimate → insurance approval → job booked → job completed.

  • Helps avoid losing prospects in the insurance/approval stage.

Contact Database for Repeat Business

  • Re-market to past clients for gutter cleaning, annual inspections, solar roof upgrades, etc.

Marketing Automation

Storm & Seasonal Campaigns

  • Automated text/email blasts like: “Storm just hit your area? We’re offering free roof inspections this week.”

Google & Facebook Ads Integration

  • Track which ads produce calls and inspection bookings.

  • Show clear ROI so roofing owners know which ad spend is working.

Services

  • Website Builds / Optimizations

  • Search Engine Optimization (SEO)

  • Paid Search: Google / Facebook Ads

  • Social Media

  • Reputation Management

Roofing CRM

  • Lead Generation & Sales

  • Appointment Scheduling

  • Communication & Follow-Up

  • Reputation & Reviews

  • Customer Relationship Manager (CRM)

  • Job Tracking

  • Marketing Automation

Ready for digital marketing campaigns

that can deliver real ROI?

United Foundry is a digital marketing agency built exclusively for contractors, home service providers, and builders. We combine proven strategies — SEO, Google Ads, Facebook Ads, and reputation management — with a powerful all-in-one CRM.

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