WHY YOUR LUXURY HOME BUILDER BLOG ONLY GET 17 VIEWS (AND HOW TO FIX IT)
Turn Blog Posts Into Drip Campaigns That Homeowners Actually Read
Be honest: how many views did your last blog post get? 17? You’re not alone.
The problem isn’t your writing. The problem is that your content isn’t working hard enough for you. Builders often publish blogs… and then let them sit.
Here’s how to fix that:
Turn Blogs Into Teasers: Pull a key stat, tip, or insight from your blog and turn it into a short email.
Create a Drip Campaign: Send one teaser every 1–2 weeks, linking back to the full post on your site.
Multiply Your Reach: Instead of 17 random views, each blog becomes a lead nurturing tool that drives traffic over and over.
Example: A blog about “3 Kitchen Remodel Mistakes” becomes a three-part drip series with teasers like “What Homeowners Regret Most About Their Kitchen” or “How Poor Planning Adds $5K in Costs to Projects.”
Homeowner Pain Points:
“I don’t want to dig through a builder’s website to find ideas.”
“I lose interest if I don’t get bite-sized info.”
“I’m busy — I need quick inspiration, not a lecture.”
Benefits & Solution:
Most builder blogs go unread because homeowners never know they exist. The fix? Turn blogs into drip campaigns.
Here’s how it helps:
Teasers Catch Attention → Homeowners get a short email like “3 Kitchen Remodel Mistakes to Avoid.”
Easy Access to Full Posts → A simple link takes them to your blog for more detail, when they have time.
Consistent Value → Instead of one post being forgotten, every blog becomes a reason to re-engage.
Instead of disappearing into the noise, your content builds trust, educates prospects, and brings them back when it’s time to hire a builder.
*For Homeowners: They receive valuable design tips, renovation insights, and ideas in quick, digestible emails.
*For Luxury Home Builders: You stay in front of potential clients, build trust, and drive steady traffic back to your website.
👉 Want help turning blogs into drip campaigns? Book a discovery call with United Foundry.
