Lighting Sales + Marketing Platform in One Tool

One simple tool to manage your leads, book more jobs, and keep customers coming back.

With United Foundry’s Customer Relationship Manager software (CRM), you’ll have everything you need to grow your business in one place. Capture new leads automatically, follow up with texts and emails, book jobs straight into your calendar, and request 5-star reviews after every project. No more juggling multiple apps — this all-in-one platform helps you stay organized, save time, and turn more calls into paying customers

Lead Generation & Sales

Lighting Design & Installation Landing Pages

  • "Schedule Your Free Lighting Consultation” or “Upgrade to Energy-Efficient LEDs” funnels.

  • Optimized to convert homeowners, architects, and businesses into inquiries.

Interactive Quote / Estimate Forms

  • Customers enter room size, fixture preferences, or project type (residential, retail, office).

  • Helps pre-qualify leads before the sales team engages.

Appointment Scheduling

Consultation Booking Calendar

  • Customers book showrooms tours, on-site consultations, or virtual design sessions.

  • Automated reminders cut down on no-shows.

Communication & Follow-Up

Missed-Call Text-Back

  • If a prospect calls about lighting upgrades and no one answers, they get an instant text: “Thanks for reaching [Lighting Co]. Want to book a free design consult?”

2-Way SMS & Email

  • Stay in touch with builders, interior designers, and homeowners during longer sales cycles.

Followup Campaigns

  • Example: After a showroom visit, the system can drip emails showcasing “10 Modern Kitchen Lighting Ideas” and offer discounts.

Reputation & Reviews

Automated Review Requests

  • After an installation, customers receive a text/email asking for a Google or Houzz review.

  • Positive reviews drive referrals and trust with new buyers.

Review Dashboard

  • Monitor online reviews and reply quickly to protect brand image.

Customer Relationship Manager (CRM) & Pipeline Management

Propect Pipeline

  • Track opportunities: Lead → Consultation → Quote Sent → Approved → Installation → Completed.

  • Ensure no project falls through the cracks.

Contact Database

  • Store past clients for repeat business — holiday lighting, showroom upgrades, retrofit projects.

Marketing Automation

Targeted Campaigns

  • “Save up to 30% on LED upgrades this month.” or “Holiday Lighting Design Special – Book Now.”

Google & Facebook Ads Integration

  • Attribution reporting shows which campaigns are actually generating showroom visits and installation jobs.

Services

  • Website Builds / Optimizations

  • Search Engine Optimization (SEO)

  • Paid Search: Google / Facebook Ads

  • Social Media

  • Reputation Management

Lighting CRM

  • Lead Generation & Sales

  • Appointment Scheduling

  • Communication & Follow-Up

  • Reputation & Reviews

  • Customer Relationship Manager (CRM)

  • Pipeline Management

  • Marketing Automation

Ready for digital marketing campaigns

that can deliver real ROI?

United Foundry is a digital marketing agency built exclusively for contractors, home service providers, and builders. We combine proven strategies — SEO, Google Ads, Facebook Ads, and reputation management — with a powerful all-in-one CRM.

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