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United Foundry

PPC Ads for Contractors: Basics and Advanced Strategies

PPC ads for contractors

Hey Contractors! So, you run a construction company and need to get your name out there, right?

In this process, you’ve probably come across PPC ads for contractors. And if you haven’t, well, you’re in the right spot. Let’s cut through the jargon and talk about why PPC (Pay-Per-Click) ads are your secret weapon to not just get seen online, but actually land more jobs.

Why Bother with PPC ads for construction?

In the simplest terms, PPC ads like your job site signs, but in the digital world, except for one big difference: they are only seen by the people who are actually looking for what you’ve got to offer.

You don’t pay to show this “sign” to everyone; you just pay when someone interested takes a peek at your ad.

For contractors, this is gold. Why? Because you’re reaching out to folks at the moment they’re searching for your services.

It’s targeted, it’s timely, and it’s incredibly effective. That’s different from almost any other form of marketing and advertising available.

The Executive Blueprint to PPC ads for contractors

  1. Know Your Audience: Before hop over to ads.google.com, think about who your ideal customers are. What services are they looking for? Where are they located? Understanding this will help you tailor your PPC campaigns to the right crowd. One of the biggest mistakes is using PPC to just get your brand seen. The right crowd starts with knowing what they are looking for.
  2. Keywords Are Key: The backbone of any PPC campaign is choosing the right keywords. These are the terms your potential customers are typing into search engines. Use tools like Google’s Keyword Planner to find keywords related to your services and start building your list.
  3. Crafting Your Ad: Here’s where you get to shine. Your ad needs to grab attention and make it clear why you’re the best choice for the job. Highlight what makes you stand out, whether it’s your years of experience, your unbeatable prices, or your stellar reviews. Make at least 30 different ads to make sure you can learn what works and what doesn’t. Then, you’ll have a chance to get them to your landing page to turn them into a lead.
  4. Landing Pages That Convert: Your ad’s job is to get clicks, but your landing page’s job is to seal the deal. Make sure it’s clear, concise, and tells your visitor exactly what they should do next—whether that’s filling out a contact form or giving you a call. Better yet, give them two ways to contact you (but no more at this stage).
  5. Geo-Targeting: As a contractor, your work is local. Use geo-targeting to make sure your ads are only showing up for folks in your service area. This means your ad budget is going towards leads that can actually turn into jobs. We have seen a lot of contractors mistakenly send their ads to the entire country and spend hundred or thousands of dollars to get no leads.
  6. Track and Tweak: The beauty of PPC is in the data. Keep an eye on which ads are bringing in leads and which ones aren’t. Use this info to tweak your campaigns and get the most bang for your buck. Then, use that data to make sure your landing page is focused on the same angle as your best ads.

Advanced Stuff: Compete With The Top Performing Ads 

  • Ad Extensions Are Your Friend: Use ad extensions to add more info to your ads, like your phone number or links to specific services. They make your ad bigger, give people more reasons to click, and don’t cost extra.
  • Focus on the High-Intent Keywords: Some keywords show that someone’s ready to hire a contractor ASAP. Prioritize these in your campaigns to catch those hot leads.
  • Don’t Forget About Remarketing: Ever visit a website and then see their ads everywhere you go online? That’s remarketing. It’s a smart way to remind people who’ve visited your site that you’re ready to help them with their project.

Wrapping It Up (for now)

PPC ads for contractors are powerful to get in front of the right eyes at the right time. It’s not just about getting seen; it’s about getting chosen. With a bit of know-how and some strategic planning, you can use PPC to not just reach potential customers, but actually turn them into paying clients.

Even if you have tried and failed before, the opportunity is still available to get your contracting business seen by a larger population of warm leads.

Need help? work with United Foundry to launch successful PPC ads for your contracting business today. Click here to start your construction PPC campaign today

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Resource: SBA article on why traditional advertising still matters here.