United Foundry

United Foundry

Block Competitors From Clicking On Your Ads

Running digital ads already feels like a high-stakes game. And it’s only worse when your competitors would rather cheat than play fair. Let’s stop competitors from clicking on your ads through on both Facebook and Google.

We’ve been there, watching our ad budgets drain away on clicks that will never convert because they’re not coming from potential customers, but from our rivals.

But, there’s a strategy to combat this, and I’m here to share some battle-tested tips to safeguard your campaigns and ensure your ad spend is as effective as possible.

Why Do Competitors Resort To Messing With Your Ads?

Competitors resort to clicking on your ads for a few reasons, primarily to exhaust your advertising budget and reduce your online visibility, ultimately hoping to divert potential customers their way. In some cases, where the clicks don’t add to your expense, the fake leads and inaccurate data skew your numbers, and hinder your ability to reach genuine customers. Ultimately, this discourages you and your team and may prevent you from scaling up your ads.

Well, it’s time to step up, fight back, defend your campaigns and survive to succeed with digital advertising.

Let’s get started.

1. Start With Geo Targeting

The precision with which you target your ads can make all the difference. Use geotargeting to ensure your ads only show up in locations where your actual customers are based. If you’re aware of where your competitors operate, go ahead and exclude those areas. This approach helps ensure that your ads reach the right people, reducing the likelihood of competitor clicks.

2. Then, Go One Step Further With IP Blocking

Inside your campaign analytics, you can see where your clicks are coming from. If you start noticing a pattern of clicks from specific areas or regions (that never lead to conversions) it might be time to use the IP exclusion feature available on most ad platforms. This tool allows you to block these IPs from seeing your ads, cutting off the problem at its source.

3. Check If Timing Is An Issue

Analyze when your ads are getting these unwanted clicks. If there’s a pattern, consider adjusting your ad schedule to avoid those times. Align your ads with your target audience’s most active hours. This not only helps in avoiding fraudulent clicks but also increases the chances of your ads being seen by potential customers.

4. Modify Your Ad Placements

Be strategic about where your ads are placed. If certain platforms or websites are resulting in a higher frequency of suspicious clicks, it’s worth reconsidering your ad placements. Focus on channels that have proven to be beneficial and consider utilizing remarketing strategies to target individuals who have already shown interest in your services or products.

5. Use Click Fraud Protection Tools

Investing in click fraud protection software can be a game-changer. These services specialize in identifying and preventing fraudulent clicks in real-time, helping protect your budget and ensure your ads reach genuine prospects.

6. Monitor Analytics For More Than Basic KPIs

Regularly monitoring your ad performance is key. Look out for irregular patterns or spikes in clicks that don’t match up with conversion rates. Tools like Google Analytics can offer deeper insights, helping you to understand user behavior and identify potential fraud.

7. Refine Your Targeting

The more targeted your campaigns, the less appealing they are to competitors. Use specific keywords and tailor your ads to closely match the interests and behaviors of your target audience. This reduces the chances of your ads being clicked by those with no intention to convert.

8. Report Suspicious Activity

If you’re confident that you’re on the receiving end of click fraud, report it to the ad platform. Providing detailed evidence can aid them in taking action, not just for your benefit, but for the integrity of the platform.

9. Use The Built-In Smart Bidding Algorithms

Consider using smart bidding strategies offered by many ad platforms. These algorithms automatically adjust your bids based on the likelihood of conversion, optimizing your ad spend and mitigating the impact of click fraud.

10. Start Blocking Competitors From Clicking On Your Ads Today

While completely eliminating the risk of fraudulent clicks is impossible, these strategies can cut help stop competitors from clicking on your ads. And, United Foundry can help you implement these strategies.

Let’s keep the conversation going. If you want to partner with a marketing team that will defend your ad spend and optimize your campaigns for the best possible results, then contact United Foundry today